The great way to use auto responder is to use a newsletter. Newsletter is a great way of getting traffic and its very easy to start up your newsletter. You can put a lot of  information about your company and the services that a company provides. Some important thing to remember to keep information close to your website.

And make sure the articles written in your newsletter are good and informative. This will help in maintaining and even adding up news subscribers. Having inaccurate information results in annoying your subscribers. Its good practise to give updated information and be truthful about the information you provide. This will help in keeping your subscribers interested in your newsletter and even your products.